Client Requirement

Advanced Firefighting Technology, a global leader in firefighting solutions, needed a senior professional to spearhead sales growth across diverse markets outside the UK.

Finding the right candidate for a Sales & Marketing Director role with European accountability was a complex challenge.

The ideal candidate required proven sales and growth expertise, familiarity with the firefighting equipment sector, and the ability to thrive in a Private Equity-backed environment.

Key Achievements

• Advanced Firefighting Technology (AFT) required a Sales & Marketing Director to drive European growth in their Private Equity-backed business.
• Executive Recruit successfully filled this niche position with an exceptional candidate possessing extensive sales and growth expertise across multiple geographies.
• The recruitment process highlighted Executive Recruit’s ability to identify candidates with both sector-specific experience and a cultural alignment critical to the role’s success.
• Through a highly targeted search and rigorous selection process, Executive Recruit ensured AFT secured a candidate who could deliver on their ambitious growth objectives.