How to Stand Out

November 2nd 2023 | Posted by Mark Geraghty

A Recruitment Guide Tailored for Your Success

Having dedicated two decades of my career to recruitment, with a significant focus on the charities and not-for-profit sector in the UK, I understand the pivotal role talented individuals play an organisation’s success. In this personalised guide, I offer insights and strategies to help you refine your recruitment process, ensuring you bring the right people on board who are not just employees but passionate contributors to your noble cause.

1. Define Your Mission Clearly:

The foundation of your recruitment process lies in your organisation’s mission. Clearly articulate your goals, values, and the impact you aim to create. Candidates who resonate with your mission are more likely to become deeply invested employees. When your purpose is well-defined, it becomes a magnet for like-minded professionals.

2. Showcase Your Unique Charitable Identity:

In a sector as distinct as charities and not-for-profits, your unique identity matters. Highlight the specific projects, initiatives, and social causes you champion. Candidates should understand the significance of their roles in your organisation. Emphasise the transformative change they can be a part of, creating a compelling narrative that attracts individuals who share your passion.

3. Cultivate a Positive Work Culture:

A positive work culture is your strongest asset. Cultivate an environment of collaboration, respect, and innovation. Talented individuals are not only seeking employment; they are seeking a workplace where they can thrive. Emphasise your commitment to work-life balance, professional development, and employee well-being. Happy, motivated employees translate into dedicated advocates for your cause.

4. Assess Beyond Skills:

While skills and qualifications are vital, the right candidate embodies more. Look for individuals who not only possess the necessary skills but also exhibit traits such as empathy, adaptability, and a genuine passion for your cause. These attributes are often more indicative of long-term success within your organisation.

5. Engage in Personalised Conversations:

Every candidate is unique, and so are their motivations. Engage in personalised conversations during interviews. Understand their personal connection to your cause. Ask about their aspirations and how they envision contributing. When candidates feel heard and valued, they are more likely to form a meaningful bond with your organisation.

6. Foster a Sense of Belonging:

The sense of belonging is powerful. Create avenues for new employees to connect with your organisation’s mission on a personal level. Encourage participation in community events, volunteer activities, and team-building exercises related to your cause. When individuals feel like they are a part of something greater, their dedication knows no bounds.

7. Provide Clear Growth Trajectories:

Top talent is often driven by the opportunity for growth. Outline clear career trajectories within your organisation. Provide pathways for professional development, mentorship programs, and avenues for acquiring new skills. When candidates see a future within your organisation, they are more likely to invest their skills and energy for the long haul.

Recruiting individuals who not only meet the requirements of the job but also align with your organisation’s values is a transformative process. By defining your mission clearly, showcasing your unique identity, fostering a positive work culture, assessing beyond skills, engaging in personalised conversations, fostering a sense of belonging, and providing clear growth trajectories, you will attract individuals who are not just employees but dedicated champions of your cause.

Recruitment is not just about filling positions; it’s about building a passionate team that will drive your charitable endeavours to new heights.

Emily Formby
Not-for-Profit / Charity – Search Specialist